In 2005, Kanela & Garyfallo was founded in the village of Vitsa, in the mountainous region of Zagori in NW Greece, as a thematic restaurant specializing in edible mushrooms. Considering that Greece is a country where mushrooms are considered largely unsafe and / or unsavory, this was a bold move. The objective difficulties in turning this bold move to a success story were acknowledged from the start and the proprietor set out as his objective to educate the public and rely on the positive personal experience of his clients to overcome prejudice and recognize the value of an important local resource.
A mushroom restaurant in a protected area in Greece
- Category: Wild Mushrooms & Truffles
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: Local
- Country: Greece
Factsheet Developed by:
More from Repository
Wild Nuts & Berries
The aim of the guarantee label is to protect chestnuts designated under the "Castaña del Bierzo" designation of origin and the characteristics defined in its
Aromatic & Medicinal Plants
The Montpellier maple (Acer monspessulanum L.) is a Mediterranean and West Asian species considered in Tunisia as rare with only three locations. The ecological importance
Aromatic & Medicinal Plants
The subject of this research is aromatic, medicinal and spicy cultures as part of cultural heritage and tradition. The research goal is to examine the
Wild Mushrooms & Truffles
In the Modenese Apennine (Italy), since the interest towards traditional forest products (as firewood) is declining, also the active forest management is strongly decreasing, especially
Wild Nuts & Berries
A method is resented to reduce the severity of cankers caused by chestnut blight, Cryphonectria parasitica. This pathogenic fungus penetrates and necroses cortical tissues, which
Cork
The selection of forest species and the study of their behavior variability relative to the main environmental conditions change remains a major challenge. The aim
