In order to attract new customers, especially foreign buyers, it is necessary to move away from the usual things and take a step forward. The advancement of technology enables customers to easily access the Internet and inform themselves about various products, and can easily buy it through the web store. It is therefore important to provide customers with something new that is not so common and to tell them the story of the product and to provide them with an overall experience that will go beyond just buying the product.
The success story of the company Santiago Perea S.L. in the processing of pine nuts in Andalusia (Southern Spain) is presented here. The commitment of