In order to attract new customers, especially foreign buyers, it is necessary to move away from the usual things and take a step forward. The advancement of technology enables customers to easily access the Internet and inform themselves about various products, and can easily buy it through the web store. It is therefore important to provide customers with something new that is not so common and to tell them the story of the product and to provide them with an overall experience that will go beyond just buying the product.
An example of good practice in the aromatic and medicinal plants sector
- Category: Aromatic & Medicinal Plants
- Themes: Marketing
- Position in the value chain: Secondary industry
- Type: Practice
- Scale: National
- Country: Croatia
Factsheet Developed by:
- FACTSHEET OBJECTIVE
- Keywords: aromatics, melissa officinalis, natural remedies, organic product
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