In 2013, an association from Périgord launched the collective brand “Cèpes du Périgord”. It provides Perigordian owners with a tool to optimize quality and marketing of their production. Organized in this way, the local boletus sector also intends to fight against illegal harvesting. Producers can thus guarantee the origin and the quality of boletus through traceability and thus better meet buyers’ expectations.
Cèpes du Périgord: a collective brand at the service of forest owners
- Category: Wild Mushrooms & Truffles
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: Local
- Country: France
Factsheet Developed by:
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