Wild species must be recovered and their uses incorporated daily as normal. We must document the traditional uses of vegetation and promote actions aimed at citizens to publicise them. The research and dissemination axes are essential, but they must be accompanied by the development of business models that also allow the commercialisation of products. In Catalonia (Spain) there are several associations and companies that work to value them, either in the gastronomic field or as a tourist activity.
Don’t forget to use wild edible herbs and fruits
- Category: Aromatic & Medicinal Plants
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: Subnational
- Country: Spain
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