Diversify the tourism offer in Trentino Alto-Adige (Italy), a famous destination that attracts thousands of tourists for its mountain trails and hundreds of miles of ski slopes. A diversification of local tourism offer, involving local stakeholders and supported by a specific territorial marketing strategy, can bring benefits to small farmers, restaurants and many other local actors, especially in the marginal area of the region. One of the main goals of the “route” is to assure a constant flux of tourists all year long, offering interesting activities and events in all seasons.
The Val di Non and Val di Sole Apples and Flavours route: a successful territorial marketing strategy
- Category: Aromatic & Medicinal Plants, Wild Mushrooms & Truffles, Wild Nuts & Berries
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: Local, Subnational
- Country: Italy
Factsheet Developed by:
More from Repository
Cork
The aim of this trial was to : a) increase thermoregulation efficiency of beehives by using cork in the construction of hive walls, thus improving
Wild Mushrooms & Truffles
To solve the problems raised by wild mushroom collection, Jacques Hazera, a forester from the Landes (South West of France), set up a real harvesting
Wild Mushrooms & Truffles
Truffle hunting in Istria began in the mid 20th century when the first written records were recorded about it. Initially, the local population started collecting
Wild Mushrooms & Truffles
Trufforum® is an international event created by the The "European Mycological Institute" (EGTC-EMI) with the aim of promoting the responsible use of the Tuber melanosporum
Cork
The main objective of the study is assessing the areas where Quercus suber (cork oak) seeds (acorns) should be collected, taking into account both environmental
Wild Mushrooms & Truffles
MERCASETAS and MERCATRUFAS are fundamentally tools for the promotion and commercialization of the mycological resource and an opportunity to approach and encourage the consumption of
