Diversify the tourism offer in Trentino Alto-Adige (Italy), a famous destination that attracts thousands of tourists for its mountain trails and hundreds of miles of ski slopes. A diversification of local tourism offer, involving local stakeholders and supported by a specific territorial marketing strategy, can bring benefits to small farmers, restaurants and many other local actors, especially in the marginal area of the region. One of the main goals of the “route” is to assure a constant flux of tourists all year long, offering interesting activities and events in all seasons.
The Val di Non and Val di Sole Apples and Flavours route: a successful territorial marketing strategy
- Category: Aromatic & Medicinal Plants, Wild Mushrooms & Truffles, Wild Nuts & Berries
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: Local, Subnational
- Country: Italy
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