Tourist valorization of aromatic cultures in contemporary tourism

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The subject of this research is aromatic, medicinal and spicy cultures as part of cultural heritage and tradition. The research goal is to examine the possibilities of developing cultural, rural, health and wellness tourism based on cultural heritage. All these forms of tourism are developing rapidly because they have an important economic, social, cultural, educational and scientific role. Istria as part of Croatia belong to the Mediterranean area, the cradle of aromatic, medicinal and spicy cultures that can significantly contribute to the creation of new tourist attractions and product innovations.

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The INCREDIBLE project aims to show how Non-Wood Forest Products (NWFP) can play an important role in supporting sustainable forest management and rural development, by creating networks to share and exchange knowledge and expertise. ‘Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’ (INCREDIBLE) promotes cross-sectoral collaboration and innovation to highlight the value and potential of NWFPs in the region.

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Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’ (INCREDIBLE) project receives funding from the European Commission’s Horizon 2020 programme under grant agreement Nº 774632