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Tourist valorization of aromatic cultures in contemporary tourism

The subject of this research is aromatic, medicinal and spicy cultures as part of cultural heritage and tradition. The research goal is to examine the possibilities of developing cultural, rural, health and wellness tourism based on cultural heritage. All these forms of tourism are developing rapidly because they have an important economic, social, cultural, educational and scientific role. Istria as part of Croatia belong to the Mediterranean area, the cradle of aromatic, medicinal and spicy cultures that can significantly contribute to the creation of new tourist attractions and product innovations.

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