The main objective of the brand Abies Lagrimus is the rehabilitation of some Pyrenean traditional recipes through ranges of innovative products. These products come from natural resources, growing in the mountainous Pyrenean area. In this sector, cultural traditions are still very present. In order to guarantee the sustainability of the resources, the harvesting conditions are controlled and its recovery is respectful of the territory’s specificities (regional Natural Park).
Transform local and traditional recipes into a range of health, wellness and gourmet products; example of Abies Lagrimus
- Category: Aromatic & Medicinal Plants
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: Local
- Country: France
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