Diversify the tourism offer in Trentino Alto-Adige (Italy), a famous destination that attracts thousands of tourists for its mountain trails and hundreds of miles of ski slopes. A diversification of local tourism offer, involving local stakeholders and supported by a specific territorial marketing strategy, can bring benefits to small farmers, restaurants and many other local actors, especially in the marginal area of the region. One of the main goals of the “route” is to assure a constant flux of tourists all year long, offering interesting activities and events in all seasons.
The Val di Non and Val di Sole Apples and Flavours route: a successful territorial marketing strategy
- Category: Aromatic & Medicinal Plants, Wild Mushrooms & Truffles, Wild Nuts & Berries
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: Local, Subnational
- Country: Italy
Factsheet Developed by:
More from Repository
Cork
This document presents the methodology used by the Extremadura Scientific and Technological Research Centre (CICYTEX) for assessing the quality of piled cork. Once the cork
Aromatic & Medicinal Plants
Tzoumakers is an open lab for communities to cooperatively design and manufacture tools for small-scale agricultural production. Our vision is to create such sites in
Wild Nuts & Berries
The mobile app Vigil’Encre enables citizens to detect the chestnut ink disease (CID) - the most damaging disease for chestnut trees. Vigil’Encre applies a new
Aromatic & Medicinal Plants
The role and importance of organic production lie in the sustainable management of natural resources (preserves soil fertility, flora and fauna, water and atmosphere), forbids
Wild Nuts & Berries
Chestnut orchards are one of the most profitable crops in the Montesinho Natural Park (PNM) area, with chestnuts representing a large share of many families'
Resins, Wild Nuts & Berries
Quantify the carbon footprint of different Alepo Pine forestry scenarios (biomass and soil capture and wood products storage) in order to compare in terms of
