Truffle hunting in Istria began in the mid 20th century when the first written records were recorded about it. Initially, the local population started collecting truffles as it was actually a great addition to their home budget. At this time, the final destination of the truffles were mainly the foreign markets. More recently, the truffle hunters realized that the value can be increased if the product was placed on the domestic market. Thus, in the 1990s, truffle promotion was promoted as a valued product and they quickly realized that diversification of the offer was needed and that additional product value was needed.
An example of good practice in the development of the truffle sector
- Category: Wild Mushrooms & Truffles
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: Global
- Country: Croatia
Factsheet Developed by:
- FACTSHEET OBJECTIVE
- Keywords: gastronomy, marketing, tourism, truffle hunting, truffles
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