MERCASETAS and MERCATRUFAS are fundamentally tools for the promotion and commercialization of the mycological resource and an opportunity to approach and encourage the consumption of these products among the attending public.
MERCATRUFAS is a market for Black Truffles (Tuber melanosporum) with a mycological character, being the meeting point between the truffle grower and the final consumer, who is guaranteed about the origin and quality of all the truffles with strict quality controls.
MERCASETAS is a new concept of market of mycological products, mainly oriented to the tourism whose objective is to dynamize the commercial activity of the sector, guaranteeing the origin, the traceability and the quality of the product, promoting the agro-alimentary innovation, improving the environmental and gastronomic education of the consumer.
Mercasetas/Mercatrufas: Linking producers with consumers.
- Category: Wild Mushrooms & Truffles
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: National
- Country: Spain
Factsheet Developed by:
- FACTSHEET OBJECTIVE
- Keywords: edible mushrooms, gastronomy, marketing, mycological tourism, truffles, wild mushroom picking
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