MERCASETAS and MERCATRUFAS are fundamentally tools for the promotion and commercialization of the mycological resource and an opportunity to approach and encourage the consumption of these products among the attending public.
MERCATRUFAS is a market for Black Truffles (Tuber melanosporum) with a mycological character, being the meeting point between the truffle grower and the final consumer, who is guaranteed about the origin and quality of all the truffles with strict quality controls.
MERCASETAS is a new concept of market of mycological products, mainly oriented to the tourism whose objective is to dynamize the commercial activity of the sector, guaranteeing the origin, the traceability and the quality of the product, promoting the agro-alimentary innovation, improving the environmental and gastronomic education of the consumer.
Mercasetas/Mercatrufas: Linking producers with consumers.
- Category: Wild Mushrooms & Truffles
- Themes: Marketing
- Position in the value chain: Marketing & Consumers
- Type: Practice
- Scale: National
- Country: Spain
Factsheet Developed by:
- FACTSHEET OBJECTIVE
- Keywords: edible mushrooms, gastronomy, marketing, mycological tourism, truffles, wild mushroom picking
DOWNLOAD FACTSHEET:
More from Repository
Aromatic & Medicinal Plants, Wild Mushrooms & Truffles, Wild Nuts & Berries
The best option for highly atomised sectors is to have a common positioning that brings together as many products as possible, by creating an umbrella
Aromatic & Medicinal Plants
Sideritis sp. are among the most overhavested in Greece and many wild populations are threatened. It is used for the preparation of herbal tea, known as Mountain tea which is widely consumed due to its properties known from
Aromatic & Medicinal Plants
The production of medicinal and aromatic plants (MAPs) from wild collection or by cultivation raises environmental, social and economic issues. The demand for a wide
Wild Mushrooms & Truffles
The purpose of the study was to develop empirical models for predicting the fresh weight yield of the target species Boletus edulis, one of the
Cork
The objective of this study is to establish a vigilance map to identify the areas where cork oak is adapted or inadapted to the forest
Aromatic & Medicinal Plants
The subject of this research is aromatic, medicinal and spicy cultures as part of cultural heritage and tradition. The research goal is to examine the
