Keyword: territorial marketing

Pooling and joinin together in order to develop economically and preserve the local know-how

The objective of this economic experience is to bring value to all the local chestnuts production in order to keep the maximum added value of

Il Fungo di Borgotaro: the first P.G.I. (Protected Geographic Indication) labelled wild mushroom.

In the Modenese Apennine (Italy), since the interest towards traditional forest products (as firewood) is declining, also the active forest management is strongly decreasing, especially

Cèpes du Périgord: a collective brand at the service of forest owners

In 2013, an association from Périgord launched the collective brand "Cèpes du Périgord". It provides Perigordian owners with a tool to optimize quality and marketing

Transform local and traditional recipes into a range of health, wellness and gourmet products; example of Abies Lagrimus

The main objective of the brand Abies Lagrimus is the rehabilitation of some Pyrenean traditional recipes through ranges of innovative products. These products come from

The Val di Non and Val di Sole Apples and Flavours route: a successful territorial marketing strategy

Diversify the tourism offer in Trentino Alto-Adige (Italy), a famous destination that attracts thousands of tourists for its mountain trails and hundreds of miles of

Save the Truffle: an initiative to protect and safeguard truffle ecosystems.

City of Alba (Piedmont region, Italy) and the surrounding area, the Langhe and Roero are well known for wine production and some local gastronomic peculiarities,

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