Position In The Value Chain: Marketing & Consumers

The success story of the company Santiago Perea S.L. in the processing of pine nuts  in Andalusia (Southern Spain) is presented here. The commitment
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The humidity of cork has always been a parameter considered in its commercialization, and is usually expressed as a percentage discount on the total
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At a first glance, imported Asiatic and genuine Mediterranean pine nuts seem to be similar in size, colour and aspect. Cheaper Chinese chestnuts can
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The objective was to evaluate the loss of moisture in pine cone during the storage after harvest, comparing the storage inside a warehouse or
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The best option for highly atomised sectors is to have a common positioning that brings together as many products as possible, by creating an
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Emilia Romagna is well known for some gastronomic excellences with European P.O.D. and P.G.I. labels, such as parmesan cheese and balsamic vinegar. However, many
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The aim of the guarantee label is to protect chestnuts designated under the “Castaña del Bierzo” designation of origin and the characteristics defined in
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The standardisation study facilitates the inclusion of wood from resin tapped pines in the Spanish standard UNE 56544 (Visual classification of sawn wood for
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The valorisation of local natural resin in high added value niche markets is a pillar of the French strategy for the revival of the
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In Italy, the collection of truffles is considered a professional activity mainly for “males”. The “Lady Truffle” initiative, founded by Elisa Ioni, sales manager
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