Theme: Marketing

Santiago Perea S.L ., a history of innovation in the pine nut sector

The success story of the company Santiago Perea S.L. in the processing of pine nuts in Andalusia (Southern Spain) is presented here. The commitment of

Pooling and joinin together in order to develop economically and preserve the local know-how

The objective of this economic experience is to bring value to all the local chestnuts production in order to keep the maximum added value of

A trademark for local specialties, including wild bilberries, in a territory famous for parmesan cheese

Emilia Romagna is well known for some gastronomic excellences with European P.O.D. and P.G.I. labels, such as parmesan cheese and balsamic vinegar. However, many other

Lady Truffle: the “pink” side of truffle

In Italy, the collection of truffles is considered a professional activity mainly for “males”. The “Lady Truffle” initiative, founded by Elisa Ioni, sales manager of

Il Fungo di Borgotaro: the first P.G.I. (Protected Geographic Indication) labelled wild mushroom.

In the Modenese Apennine (Italy), since the interest towards traditional forest products (as firewood) is declining, also the active forest management is strongly decreasing, especially

Cèpes du Périgord: a collective brand at the service of forest owners

In 2013, an association from Périgord launched the collective brand "Cèpes du Périgord". It provides Perigordian owners with a tool to optimize quality and marketing

TRUFFORUM: Connecting the black truffle producers with the consumers

Trufforum® is an international event created by the The "European Mycological Institute" (EGTC-EMI) with the aim of promoting the responsible use of the Tuber melanosporum

The mycological trail of Poblet. A way to promote the mycotourism and related activities

The Mycological Trail of Poblet has a double objective. On the one hand, the aim is to raise awareness among visitors about the mycological richness

Soria Gastronómica. International Congress of Mycology.

The aim of Soria Gastronomica as a gastronomic and cultural event for professionals in the hotel and catering sector, cooks, traders of food products, mushroom

SITKA SERVICES: A succesful company promoting mycotourism

In response to the growing international curiosity about truffles we offer Black Truffle tours in Soria Spain in February, when these truffles are ripe! Our

Mercasetas/Mercatrufas: Linking producers with consumers.

MERCASETAS and MERCATRUFAS are fundamentally tools for the promotion and commercialization of the mycological resource and an opportunity to approach and encourage the consumption of

Transform local and traditional recipes into a range of health, wellness and gourmet products; example of Abies Lagrimus

The main objective of the brand Abies Lagrimus is the rehabilitation of some Pyrenean traditional recipes through ranges of innovative products. These products come from

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